For Immediate Release:

2009 EMA SCHOLARSHIP APPLICATIONS NOW AVAILABLE<= o:p>

ENCINO, CALIFORNIA (January 6, 2009)= ... The Entertainment Merchants Association (EMA) announced that applications a= re now available for scholarships to be granted by the EMA Scholarship Foundat= ion in 2009. The scholarships are to be awarded to deserving incoming and curre= nt college students within the EMA-member family.

“The EMA Scholarship Foundatio= n is more important than ever in these tough economic times,” noted EMA President and CEO Bo Andersen. “We are pleased to be able to assist t= he employees of EMA member companies and their immediate family members to be = able to afford higher education.”

Since its establishment in 1987, the= EMA Scholarship Foundation has provided financial assistance totaling more than $1,000,000 to more than 215 students.

EMA’s scholarship program is o= pen each year to high-school seniors who will be entering college as freshmen in the following year, as well as to undergraduates currently attending a four-year college institution. Employees of EMA regular and associate membe= r companies worldwide, and their spouses and children, are eligible for EMA Scholarship= s. Employee applicants for next year must complete at least six months of full= or part-time employment by March 6, 2009. A child or spouse of an employee is = also eligible if the employee has completed at least six months of full-time employment by March 6, 2009. Scholarships are limited to colleges and universities in the United States and Canada.

Scholarship applications are availab= le online at: www.entmerch.org/scholarship_foundation.html.<= /p>

The Entertainment Merchants Associat= ion (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $33 billion home entertainment industry. EMA represents more than 500 companies throughout the United States, Canada, and other nations. Its members operate approximately 27,000 retail outlets in t= he U.S. that sell and/or rent DVDs and computer and console video games and digitally distributed versions of these products. Membership comprises the = full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the = home video divisions of major and independent motion picture studios, and other related businesses that constitute and support the home entertainment indus= try. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please contact:

Sean Bersell, Vice President, Public Affairs

Entertainment Merchants Association (EMA)

818-679-7949 or sbersell at entmerch.org