For Immediate Release:

RETAILERS AND RESEARCH TO BE FOCU= S OF PANELS AT DIGITAL MEDIA PIPELINE

PANELISTS TO SHARE KNOWLEDGE AND = DATA ON THE BUSINESS OF DIGITAL ENTERTAINMENT

ENCINO, CA (July 29, 2009) … The Entertainment Merchants Association (EMA) today announced two panels at its upcoming conference, “Digital Media Pipeline ’09: The Business = of Digital Entertainment.” One panel will bring together leading digital media retailers to discuss the merits of various industry business models, = and the other will present important consumer data and business forecasts from leading research firms.

“Digital Media Pipeline will expl= ore the business of retailing digital entertainment, and we are fortunate to ha= ve several of the most-successful retailers and foremost research firms in this market sharing their knowledge and data with the attendees,” said Bo Andersen, President and CEO of EMA. “I expect everyone will come away with a better understanding of the future opportunities of the digital entertainment market.”

Digital Media Pipeline is a one-day eve= nt will bring together digital entertainment content owners, service providers, and retailers to learn about and discuss emerging technologies and business models, sources of content, the potential market, and legal issues for digi= tal entertainment. In addition to panel discussions, Digital Media Pipeline will include a keynote address by an industry leader and networking opportunitie= s. Additional panels and the keynote will be announced shortly. Digital Media Pipeline wi= ll be held on September 15 at the state-of-the-art meeting facility at the Skirball Cultural Center in Los Angeles. Video Business is the Media Sponso= r of Digital Media Pipeline.

The retailer panel, “Where the Content Meets the Consumer<= /b>,” will examine existing retail business models, including streaming, download= ing, VOD, and electronic sell-through and paid versus ad-based transactions and panelists will discuss what is working, what isn’t, and what the futu= re may hold. The panel will be moderated by DISH Network’s Bruce Eisen a= nd include representatives from Amazon/CreateSpace, Xbox LIVE, MOD Systems, and CinemaNow.

During “Learnings From the Research Community,” experts from Futuresource Consulting, Interpret LLC, and others will inform attendees wh= at they have learned about today’s digital consumer, the potential of the market, the success of current business models, and how those models may ch= ange and grow. Jon Healey of the Los Angeles Times will moderate.

At the conclusion of Digital Media Pipeline, EMA will present its Digi Awards, which recognize outstanding achievement in digital entertainment retailing, content, and innovation.

The registration fee for Digital Media Pipeline is $285 for EMA members and $395 for non-members. Discounts are available for multiple attendees from one company. To register for Digital Media Pipeline or for further information, please see www.DigitalMediaPipeline.com.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry. EMA-member companies operate approximately 40,000 retail outlets in the U.S. and 50,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membersh= ip comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion pict= ure studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2= 006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please contact:

Grace Lee

EMA

818-385-1500 Ext. 244 or glee@entmerch.org