For Immediate Release:

GameStop, Technicolor, and WalMart Recognized for

Supply Chain Excellence in Video Games

LOS ANGELES, CA (March 2, 2010) … GameStop, Technicolor, and WalMart will be recognized with awards for excellence in the video game supply chain, the Entertainment Merchants Association (EMA) announced today. EMA’s Video Game Supply Chain Awar= ds were presented by EMA at the 2010 GameSupply conference, the supply chain academy for interactive entertainment, held recently at the Hilton San Jose= in Silicon Valley.

“GameStop, Technicolor, and WalMa= rt consistently demonstrate the highest levels of excellence in their video ga= me supply chain practices,” said EMA President & CEO Bo Andersen. “EMA is pleased to award these companies for their outstanding effort= to improve supply chain management and efficiencies.”<= /p>

EMA’s Video Game Supply Chain Awa= rds recognize content providers, distributors, manufacturers, and retailers that have significantly contributed to improve and increase the development of t= he supply chain process. Award winners were determined by members of EMA’= ;s Video Game Retailing Council and the Retailer/Distributor and Publisher Operations Committees.

The categories and winners are:

Supply Chain Efficiency (Tie): Recogniz= es outstanding supply chain practices resulting in reducing costs, providing excellent customer service, and overall support.

•= GameStop: According to the select= ion committee, GameStop has proven to be advanced in terms of understanding new release models and ordering to hit target dates for ad support and brings flexibility and creative approaches to supply chain challenges.<= /span>

•= Technicolor: Technicolor’s = new automation, TMS transportation services, outstanding customers service and support, and shortened lead times were cited by the selection committee as models of supply chain efficiency.

Green Supply Chain Leadership: Recogniz= es a company that has made a significant contribution in developing and implemen= ting “green” environmentally conscious practices within the supply c= hain process.

•= WalMart: The selection committee = found that WalMart sets the bar for environmental responsibility in the video game industry, while recognizing financial constraints impacting the supply chai= n, and in doing so has developed and communicated clearly stated and achievable goals and actively encouraged buy-in from its suppliers. =

About EMA

The Entertainment Merchants Association (EMA) is the non-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry. EMA-member companies operate approximately 40,000 retail outlets in the U.S= . and 50,000 around the world that sell and/or rent DVDs, computer and console vi= deo games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion pict= ure studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2= 006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA). <= /p>

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For more information, please contact:

Grace Lee

EMA

818-385-1500 Ext. 244 or glee@entmerch.org