LAES & OTT_X Conference Program


TUESDAY, JULY 16


7:00 a.m. - 4:30 p.m.       Registration & Badge Pick Up - LAES/OTT_X Registration Desk  

8:00 a.m. - 9:00 a.m.       Networking Breakfast 

8:00 a.m. - 6:00 p.m.       OTT_X Marketplace - Technology Tabletops

9:00 a.m. - 12:05 p.m.     OTT_X Conference Program 

  • 9:00 a.m. – INTRODUCTION/OVERVIEWErick Opeka, President, Cinedigm and Chair OTT_X and Mark Fisher, President & CEO, EMA 
  • 9:15 a.m. – TITLE-LEVEL SVOD INSIGHTS: Kathi Chandler-Payatt, Executive Director, Entertainment Analyst, The NPD Group. Session introduction by Deluxe.
  • 9:45 a.m. – CHAT with SONY: Karen Vasquez-McDaniel, Senior Product Manager, Product & Development, Sony New Media Solutions and Sarah HenschelSenior Research Analyst, Media, IHS Markit. 
  • 10:00 a.m. – MONETIZATION TRENDS IN OTT: EXPERT PANEL: With the rapid proliferation of new OTT services, and the rise of new monetization models and platforms, maximizing revenue has become more complex and challenging than ever. Our panel of key OTT content production, sales and licensing experts will discuss key trends, opportunities and strategies for both established and emerging OTT services and ecosystems. Session introduction by Sarah Scobey, Business Development Manager, InComm.
    • Moderator: Erick Opeka, President Cinedigm and Chair OTT_X
    • Ben Bloom, Service Line Director, Akamai
    • Dean CatesVP of Digital Strategy and Marketing, The Africa Channel
    • Steven Harnsberger, CEO/Founder, Universal Search & Discovery LLC.
    • Kim Hurwitz, Chief Marketing Officer, FITE
  • 10:40 a.m. – SPOTLIGHT PRESENTATION - RIGHTSLINE: "Streaming Wars: To Infinity and Beyond” Rob Delf, CEO, Rightsline Software and Kira BacaChief Revenue Officer, Rightsline Software
  • 10:50 a.m. – WINDOWING 2.0: KEY STRATEGIES FOR ENHANCING CONTENT VALUE & REVENUE: Windowing content has always been one of the most critical elements of maximizing content value in Hollywood. But with the rapid rise of OTT services and new revenue opportunities, re-evaluating windowing strategies has never been more timely. Our panel of distribution experts from all facets of the industry will discuss their approaches to releasing content and window length and duration. Session introduction by Narendra ReddyExecutive Vice President & General Manager, The Africa Channel.
    • Moderator: Kevin Westcott, Vice Chairman, US Telecom, Media & Entertainment Leader, Deloitte, LLP.
    • Paul Colichman, Chief Executive Officer, Here Media
    • Natasha Pietruschka, Executive Director, Digital Sales, Cinedigm
    • Carlos SanchezVice President, Distribution & Co-Productions (The Americas), Legendary Entertainment
  • 11:30 a.m. – FIRESIDE CHAT/KEYNOTE: AVOD AT SCALE: A conversation between Adam Lewinson, CCO, Tubi, and industry journalist and strategist David Bloom.

10:00 a.m. - 6:00 p.m.     One-to-One OTT_X Business Meetings

12:15 p.m. - 1:30 p.m.     Networking Lunch 

2:00 p.m. - 6:00 p.m.       LAES Conference Program 

  • 2:00 p.m. – OPENING REMARKS: Mark Fisher, President & CEO EMA and Cameron DouglasVP Home Entertainment, Fandango and EMA Chair
  • 2:15 p.m. – CONSUMER VIEW OF DIGITAL ENTERTAINMENT: A panel of consumers of digital entertainment will discuss how they access and consume content. Learn what they are familiar with, and what they aren’t and how they’ll respond to upcoming options and offerings. Moderated by Paul Dergarabedian, Senior Media Analyst, Comscore, Inc.
  • 3:00 p.m. – CHAT with LATIDO MUSIC: “Skipping the Bundle or Why We Launched on Free TV First” Jason PetersonCEO, GoDigital Media Group and Stephen Brooks, EVP and Managing Director, VidaPrimo
  • 3:15 p.m. – RESEARCH ROUNDUP PART 1: The traditional LAES series of industry research presentations. Session introduction by Michele Edelman, Executive Vice President, Marketing and Content Strategy, Vubiquity.
    • Kevin Westcott, Vice Chairman, US Telecom, Media & Entertainment Leader, Deloitte, LLP “Piecing It Together”: SLIDES Consumers are “piecing together” their own media and entertainment puzzle, building their own solutions from a growing variety of options. They are freer than ever to select what they want to watch, hear or play, when and how they want. While consumers appreciate the choices they have, they are becoming frustrated by the increasing number of subscriptions and services they need, to get what they want. During this session we will dive into the latest results of Deloitte’s Digital media trends survey to uncover consumer expectations now and in the future. How will consumers change the way your company is doing business?
    • Colin Dixon, Founder and Chief Analyst, nScreenMedia - "Five Things Online TV Providers Can Do Now To Boost Revenue"
  • 3:45 p.m. – NETWORKING BREAK
  • 4:30 p.m. – PRESENTATION by RICHEY MAY: "2019 Trends in Content Security & Technology": John-Thomas Gaietto, Executive Director, Cybersecurity Services, Richey May
  • 4:45 p.m. – RESEARCH ROUNDUP PART 2: The traditional LAES series of industry research presentations. Session introduction by Pedro Gutierrez, Business & Marketing Category Lead for Music, Movies and TV, Microsoft.
    • Sarah HenschelSenior Research Analyst, Media, IHS Markit – "D2C: Understanding Your Consumer” By marrying industry research with the latest consumer survey results, IHS Markit presents the latest on subscription video and its consumers. From device usage to purchase drivers, we look to understand the consumers behind OTT growth.
    • Mark Orne, SVP New Media Group, Screen Engine/ASI – “Increased Viewership Choice: Understanding the Impact of Expanding OTT Options” SLIDES
    • Mike Vorhaus, CEO Vorhaus Advisors – “The March Toward OTT and More SVOD – From the Consumer’s Point of View” SLIDES (based on research sponsored by Manatt Digital and Vorhaus Advisors)
  • 5:30 p.m. – Panel Discussion: Retailers and Consumer-Facing Services
    • Moderator: Eric Hanson, VP, Industry Leadership, EMA
    • Cameron Douglas, VP, Home Entertainment, Fandango
    • Chris Yates, Redbox, GM, On Demand, Redbox

6:00 p.m. - 8:00 p.m.       Opening Night Industry Cocktail Party* at Hilton pool hosted by 

fandangonow H rgb


*LAES/OTT_X badges are required for cocktail party. Excludes "conference only" badges.


WEDNESDAY, JULY 17


7:00 a.m. - 1:00 p.m.         Registration & Badge Pick Up - LAES/OTT_X Registration Desk 

7:00 a.m. - 8:00 a.m.         Networking Breakfast  

8:00 a.m. - 6:00 p.m.         One-to-One OTT_X Business Meetings

9:00 a.m. - 11:00 a.m.       OTT_X Emerging Platforms Presentations

9:00 a.m. - 5:00 p.m.         Interactive Workgroups

Track One:  EMA Retailing Council

  • 9:00 a.m. - 10:00 a.m. – Introductory Session/Overview of Current and Future Topics (open to Retailers/MVPDs/Studios/Content Aggregators)
  • 10:00 a.m. - 11:00 a.m. – Retailing Council Topic: Shared Entitlements (open to Retailers/MVPDs only!)
  • 11:00 a.m. - 12:00 p.m. – Retailing Council Topic: Disappearing Rights (open to Retailers/MVPDs/Studios/Content Aggregators) 
  • 12:00 p.m. - 1:00 p.m. - Networking Lunch  
  • 1:00 p.m. - 2:30 p.m. – Retailing Council Topic: Ultimate Movie Weekend Review (open to Participants in the Ultimate Movie Weekend Promotion only) 
  • 2:30 p.m. - 3:30 p.m. – Retailing Council Topic: Retail Marketing (open to Retailers/MVPDs/ Studios/Content Aggregators) 
  • 3:30 p.m. - 5:00 p.m. – Retailing Council Topic: Supply Chain Summit (open to Retailers/MVPDs/Studios/Content Aggregators)  Bringing the business teams and operations teams together (both retailers and content companies) to discuss digital supply chain challenges and how to accelerate efficiencies.

Track Two: Digital Supply Chain (Retailers Track)

  • 11:00 a.m. - 12:30 p.m. – Retailer DSC Level Set: Part 1 – Current State and Encumbrances: The first of a two-part working session across retailers and service providers in the DSC space; Level set across members of content operations organizations about automation status, what we’ve learned over the last year, major encumbrances and the “big push” for the coming 12-16 months. Recommended for content operations leaders at retailers and service providers processing and delivering digital assets and data into the digital supply chain ecosystem. (open to registered attendees and EMA members from Retailer and Solution Provider organizations only.)
  • 12:30 p.m. – 1:30 p.m. - Networking Lunch  
  • 1:30 p.m. - 3:00 p.m. – Retailer DSC Level Set: Part 2 - Key Learnings and Plans: The second part of the two-part working session across retailers and service providers in the DSC space (open to registered attendees and EMA members from Retailer and Solution Provider organizations only.)
  • 3:30 p.m. - 5:00 p.m. – Supply Chain Summit: Combined session of retailer and studio representatives from both business and supply chain organizations. This unique, cross-functional round-table discussion will focus on opportunities to enable innovation while improving operational efficiency, agility and scale. Recommended for content operations and business leaders at retailers and studios. (open to Retailers/MVPDs/Studios/Content Aggregators)

Track Three: Digital Supply Chain (Specialized Track)

  • 11:00 a.m. - 12:00 p.m. – Digital Supply Chain 101: A presentation overview of the best practice framework (MDDF) for enabling efficient, accurate and scalable supply chain operations. Includes an overview of display metadata , rights (avails) , asset delivery, asset ordering, ratings and QC vocabulary specifications. Recommended for anyone in interested in learning about opportunities for improving efficiencies of content operations and the digital supply chain in content management, delivery and distribution. Registered attendees and EMA member organizations only.
  • 12:00 p.m. - 1:00 p.m. – Networking Lunch  
  • 1:00 p.m. - 3:30 p.m. – API Working Session: (Invitation Only)  Technical, deep-dive into development of standard interfaces for exchanging supply chain data among content providers, retailers and service providers. Includes engineering discussion of security and authorization, API details, JSON v. XML format considerations and project management discussion about milestones and timelines for development, testing and deployment. Recommended for engineering and project management personnel in content operations organizations from content providers, retailers and service providers.
  • 3:30 p.m. - 5:00 p.m. – Supply Chain Summit: Bringing the business teams and operations teams together (both retailers and content companies) to discuss digital supply chain challenges and how to accelerate efficiencies. (open to Retailers/MVPDs/Studios/Content Aggregators) 

Track Four: OTT_X Workshops

  • 9:00 a.m. - 11:00 a.m. – OTT_X Workshop One: Supply Chain Challenges and Opportunities: Roundtable discussion among OTT platforms and content providers about the digital supply chain issues and challenges experienced in OTT operations. Recommended for content operations personnel from OTT content providers, platforms and service providers delivering digital assets and data into the digital supply chain ecosystem for OTT. Registered attendees and EMA member organizations only.  Moderated by EMA’s Eric Hanson.
  • 11:00 a.m. - 12:00 p.m. – OTT_X Workshop Two: Content Valuation and Forecasting: The accurate forecasting and modeling of revenue is essential to success but has become increasingly difficult given the rapid proliferation of OTT services and models.  This in-depth workshop will provide insight on how to appropriately estimate revenue channel breakdown and performance for both library and new release film and television properties
    • Chris Pak, VP FP&A and Business Development, Cinedigm
    • Brian Connolly, Manager, Corporate Development & Analysis, Cinedigm
  • 12:00 p.m. - 1:00 p.m. – Networking Lunch  
  • 1:00 p.m. - 2:00 p.m. – OTT_X Workshop Three: The Art of Consumer Acquisition: An Overview: Acquiring users and viewers is a critical part of the equation for driving engagement and revenue.  However, given the ever-increasing competition and complexity in the market, establishing the essentials is important to success.  This workshop will provide an overview of key acquisition channels, important metrics and techniques, key tools, and vendor selection processes to maximize your content marketing efforts.
  • 2:00 p.m. - 3:00 p.m. – OTT_X Workshop Four: Linear Programming for the OTT Environment: From Pluto to Xumo to the Roku Channel, the rapid rise and success of ad-supported linear has been one of the key drivers of user engagement and revenue in 2018.  As linear becomes a key part of any OTT strategy, understanding the linear programming process and deploying tried-and-true techniques becomes essential to success. This workshop will cover key differences from OTT vs the traditional linear, discuss how to apply key broadcast techniques such as dayparting, stacking, programming wheels, ad-break strategy, promo strategy, and more.
    • Neil Davis, Cheif Business Officer, uCast
    • George Rausch, Founder & Principal, Next OTT

3:00 p.m. - 5:00 p.m.       Buyer/Seller Speed Meetings (“Round Robin”)



*Schedule as of 7/3/19 - subject to change         

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EMA - P.O. Box 6339, N. Hollywood, CA 91603 - email