The Entertainment Merchant Association

HOME             JOIN EMA             CONTACT US             JOB BOARD           SEARCH             iDEA

Consumer Spending – Rental & Sell-Through VHS & DVD Combined 1981-2006  (in $ billions)
Source: www.adamsmediaresearch.com
Year	Rental Spending	Sell-Through Spending	Total Spending
1981	$0.4	$0.1	$0.5
1982	$0.6	$0.2	$0.8
1983	$1.1	$0.4	$1.5
1984	$1.9	$0.4	$2.3
1985	$3.0	$0.8	$3.8
1986	$4.2	$1.0	$5.2
1987	$5.5	$1.4	$6.9
1988	$6.7	$2.1	$8.8
1989	$7.5	$2.9	$10.4
1990	$8.4	$3.4	$11.8
1991	$8.4	$3.6	$12.0
1992	$9.1	$3.8	$12.9
1993	$9.3	$4.1	$13.4
1994	$9.5	$4.3	$13.8
1995	$9.1	$5.0	$14.1
1996	$9.2	$6.0	$15.2
1997	$9.0	$6.2	$15.2
1998	$9.7	$6.7	$16.4
1999	$10.1	$7.0	$17.1
2000	$10.2	$8.6	$18.8
2001	$10.3	$10.4	$20.7
2002	$9.9	$12.2	$22.1
2003	$9.8	$14.4	$24.2
2004	$8.9	$16.6	$25.5
2005	$8.5	$16.4	$24.9
2006	$8.4	$16.5	$24.9