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Consumer Spending – Rental & Sell-Through

VHS & DVD Combined 1981-2006

 (in $ billions)

Source:

www.adamsmediaresearch.com

Year

Rental Spending

Sell-Through Spending

Total Spending

1981

$0.4

$0.1

$0.5

1982

$0.6

$0.2

$0.8

1983

$1.1

$0.4

$1.5

1984

$1.9

$0.4

$2.3

1985

$3.0

$0.8

$3.8

1986

$4.2

$1.0

$5.2

1987

$5.5

$1.4

$6.9

1988

$6.7

$2.1

$8.8

1989

$7.5

$2.9

$10.4

1990

$8.4

$3.4

$11.8

1991

$8.4

$3.6

$12.0

1992

$9.1

$3.8

$12.9

1993

$9.3

$4.1

$13.4

1994

$9.5

$4.3

$13.8

1995

$9.1

$5.0

$14.1

1996

$9.2

$6.0

$15.2

1997

$9.0

$6.2

$15.2

1998

$9.7

$6.7

$16.4

1999

$10.1

$7.0

$17.1

2000

$10.2

$8.6

$18.8

2001

$10.3

$10.4

$20.7

2002

$9.9

$12.2

$22.1

2003

$9.8

$14.4

$24.2

2004

$8.9

$16.6

$25.5

2005

$8.5

$16.4

$24.9

2006

$8.4

$16.5

$24.9