The Entertainment Merchant Association

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EMA's Anti-Piracy Initiatives

EMA is committed to taking a proactive leadership role in fighting piracy, both on its  own and in conjunction with others, and in 2004, EMA's Board of Directors  unanimously approved a resolution that affirms the commitment of the home entertainment industry's trade association to fighting video piracy through consumer education, litigation, legislation, technology, and lawful alternatives.

EMA Board Resolution on Piracy
In July, 2004, The Board of Directors of the Entertainment Merchants Association (EMA) unanimously approved a resolution that affirms the commitment  of the home video industry's trade association to fighting video piracy through consumer education, litigation, legislation, technology, and lawful alternatives 

Project Fair Anti-Piracy PSA Now Available
These PSAs were created by Joshua Smith and Dane Boedigheimer, as entries in EMA's Project FAIR contest to develop videos to promote the anti-piracy message. For further information about this PSA and its availability, click here.

Anti-Piracy P-O-P Material Available Now!
Be part of the effort to educate and remind consumers that unauthorized  downloading of movies is not only morally wrong - - it is a crime! Reminding  consumers that internet piracy is a crime is having positive results, but we need to keep the message strong and repeat it often. The MPAA and EMA are providing posters, counter cards and window clings at no charge to all retailers who request them.

Print Ad Collateral Available, Too
EMA has created two full-page print ads promoting the "anti copy theft"  message. Both are available here for copying or downloading and can be freely

Retailer Losses Due to Internet Piracy
There were 500,000 illegal movie downloads per day worldwide in 2002. As much as $11,000 is lost per year per video rental store. Click on this link to see the math.

EMA Positions on Piracy
     - EMA Position on Camcording
     - EMA Position on Digital Piracy
     - EMA Position on Peer-to-Peer File Sharing