Digital EMA is the Entertainment Merchants Association's community of retailers, distributors, content creators, service & technology companies, and other stakeholders engaged in the commercial digital delivery of video and video game content to consumers through over-the-top Internet-based portals.

Since its establishment in 2008, Digital EMA has worked through its             committees and others in the industry to:

  • Publish a glossary of industry terminology and an online repository of research.
  • Develop common Metadata standards related to retail and digital distribution, and avails notification.
  • Develop standard specifications for Mezzanine Files for digital audio-visual distribution.
  • Develop practices for closed-captioning of Internet protocol-delivered video programming.
  • Produce six annual Digital Media Pipeline conferences, and multiple networking salons on each coast.


Digital EMA Annual Forum at CES January 6, 2015

The forum will be held from 10:00 a.m. - Noon at the Embassy Suites Convention Center, conveniently located across the street from the Las Vegas Convention Center and the Consumer Electronics Show. More>>>

“Breaking Bad,” Amazon, Content Bridge, and Disney Receive Awards for Outstanding Achievement in Digital Entertainment

ENCINO, CA (October 8, 2014) … The Entertainment Merchants Association (EMA) today presented “Breaking Bad,” Amazon, Content Bridge, and Disney with “Digi” Awards for outstanding achievement in digital entertainment content, retailing, leadership, and innovation. The awards were presented at EMA’s Digital Media Pipeline, held today at the Skirball Cultural Center in Los Angeles.

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Digital EMA Annual Forum at CES

Las Vegas, NV (January 7, 2014) ... EMA held its Digital EMA Annual Forum at CES on January 7, which was attended by almost 100 representatives from retailers, distributors, content providers, and serve and technology companies. More>>>

Materials & Presentations:


Digital EMA Supply Chain Initiatives Roll-Out

New York, NY (December 5, 2013) … Thanks to all the retailers, content providers, and service and tech companies who participated in EMA's Digital Initiatives Roll-Out meeting last Thursday in New York. It was a great discussion, and we look forward to working with you to implement EMA's metadata, mezzanine file, avails, image files, and closed caption specs, standards, and best practices. 


Online Video Mezzanine File Spec Released

NETFLIX, ROVI ENTERTAINMENT STORE, AND YOUTUBE WILL ACCEPT CONFORMING FILES

ENCINO, CA (June 12, 2013) … The Entertainment Merchants Association (EMA) today released “Best Practices & Specifications for the Delivery of Mezzanine Files for Digital Audio-Visual Distribution.” The document was developed by retailers andfor Digital Audio-Visual Distribution.” The document was developed by retailers and distributors to create efficiencies in the supply chain for online video content. More>>>

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Archived News Stories 

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Join Our Committees

We are looking for volunteers to participate in our digital distribution community.  We’ve established a variety of committees to support this community, and all EMA member companies are invited to be represented on each of them.

  • Digital Marketing Committee
  • Digital Suppliers Committee 
  • Digital Supply Chain Committee 
  • Video Metadata Work Group 
  • Digital Research & Analysis Committee

If, either personally or through someone else in your company, you have interest in participating in any of these above committees, click here.  

In addition, if you are interested in guiding the development of EMA’s Digital Media Pipeline please click here. 



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