Colin Petrie-Norris - XUMO

Colin Petrie-Norris

Chief Executive Officer, XUMO

As CEO of XUMO, a streaming television company, Colin believes that getting content to television needs to be democratized. Colin has successfully pioneered partnerships with the world’s largest television manufacturers to revolutionize the way consumers watch TV. With traditional cable TV viewership declining, he recognized the need to change things up. As a result, he spearheaded an initiative that combined broadcast (RF) channels with over-the-top (OTT) content creating a viewing experience that put content and the viewer first. An intelligent and intuitive platform that seamlessly integrates with smart TVs, smartphones and set top boxes, XUMO currently boasts over 70 free channels from today’s most popular digital networks and publishers. 

Prior to XUMO, Petrie-Norris served as International Managing Director of Specific Media, a people-based advertising solution powered by Viant. There, he was responsible for managing all facets of the company’s international portfolio including expansion and growth into new territories.

For seven years prior to being brought on by Specific Media, Petrie-Norris served as chief operating officer managing product, inventory procurement and analysis for leading the company to significant growth and optimization of operations. He grew the company to international expansion and managed European business operations for and AOL.

To learn more about XUMO and Colin’s plans for the company, visit

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