Eric Hanson Named VP, Industry Leadership At Entertainment Merchants Association

hanson, eric

Eric Hanson, Vice President, Industry Leadership, EMA


ENCINO, CA (February 13, 2018) … The Entertainment Merchants Association (EMA) announced today that Eric Hanson has been named Vice President, Industry Leadership for the home entertainment trade association. Hanson will manage all of EMA’s industry and supply chain support for both the video and video game segments, including the association’s workgroups, committees, and councils. Hanson, who had been providing project management to the association since January 2017, assumed his new duties earlier this month.

“Over the past year, Eric has done an incredible job in driving industry consensus on digital supply chain best practices and promoting adoption of them,” declared Mark Fisher, President & CEO of EMA. “I’m really excited to bring Eric on-board on a full-time basis, as this allows EMA to invest even more deeply in promoting efficiencies in the digital video supply chain and other important industry initiatives.”

“I appreciate this opportunity, as full-fledged member of the EMA team, to stimulate industry collaboration that addresses operational friction points, help grow the home entertainment industry, enable innovation, and promote incredible consumer experiences,” said Hanson. 

Prior to joining EMA, Eric was engaged in strategic planning, operations, and process engineering work with Microsoft, Intel, and Amazon. He was responsible for building and leading the content operation function for Xbox Live Video from its launch in 2006 until 2012 and for build-out and management of the content operations function for Intel’s OnCue service.

Eric has been active in industry engagement and standards since 2001 when he led the planning process for Microsoft's media standards engagement and later oversaw Xbox’s representation in industry and standards groups, including EMA’s digital supply chain initiatives.

EMA also announced additional staff changes:

Carrie Dieterich, Senior Vice President, Strategic Initiatives, will retire in May. Dieterich has 24 years of experience with the Association, most recently overseeing EMA’s research efforts and events, including the Los Angeles Entertainment Summit, Independent Product Market, Digital Media Pipeline, and Digital EMA Salons.

Jennifer Lane Burnell has been promoted to Vice President, Marketing and Events. She will assume responsibility for planning, promoting, and managing EMA’s events and continue her current duties in brand and event marketing and creative services.

Steve Apple has been given the new title of Vice President, Industry Sales. Apple is responsible for membership growth and maintaining relationships with companies involved in digital delivery of content, as well as soliciting sponsorship of EMA events.

Other members of the EMA leadership team are Mark Fisher, President & CEO, Sean Bersell, Senior Vice President, Public Affairs, and Carla Immordino, Vice President, Finance & Administration.


About Entertainment Merchants Association

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please contact:

Sean Bersell

EMA

818-385-1500 Ext. 226 or sbersell@entmerch.org


Copyright 2018, Entertainment Merchants Association
EMA is headquartered at 16530 Ventura Boulevard, Suite 400, Encino, CA 91436-4551 - Phone: 818.385.1500 - Fax: 818.933.0911