Buying Decisions Made Easier

iDEA has a series of Buying Tools to assist retailers in making monthy title buying decisions. 

Each month a panel of expert video retailers and successful store buyers participate in a discussion of upcoming DVD releases. They offer their opinions on which titles to buy and which to skip, and suggest purchase quantities for video stores based on a variety of criteria, like box office performance, star power & overall "rentability" compared to similar past movies. 

You can now watch the Buying Guide Webcast on our new Hidden Gems YouTube Channel!

They also makes recommendations of lesser-known new releases with appealing artwork, actors and filmmaking that they believe will be strong renters... a.k.a. “Hidden Gems.” 

November 2015 "Hidden Gems"

Note: A title recommendation is not a guarantee of performance; retailers should ultimately decide product purchases                   based on their own market situation


November 2015 Hidden Gems



Deadline Closed for the 2015 EMA Scholarship Award - March 31, 2015 

The Entertainment Merchants Association has finished accepting applications for its 2015 academic scholarship. It will be awarded to a top college-bound student or graduate student within the EMA-member family, and they'll receive $4,000 a year for up to four years. More>>>


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