Welcome to the iDEA Website

iDEA is a department within EMA dedicated to independent retailers..

The iDEA vision is to place independent retailers in control of our own destiny. The iDEA is intended to empower the independent sector of our industry to grow our businesses through networking, communication, education, and business tools. 


   The 2014 Scholarship Application Deadline Extended  

   to March 31, 2014!  

    Employees of EMA & iDEA member companies and their children or  

    spouses currently enrolled as college undergraduates, graduate students or in their senior year of high school, can be candidates for EMA Scholarship Awards. More>>>


Make Better Buying Decisions! 
May 2014 Titles Now Available

Welcome to the new  videoretailer.com webcast program. videoretailer.com was always the voice of information for buyers. Now, we have taken the original videoretailer.com to a whole new level with our webcast system. Each month a panel of experts and successful store buyers will participate in a discussion of upcoming releases. They will give their opinions on which titles to buy and which to skip. They will even make recommendations on how titles should perform. View the Buying Guide




Questions or Comments regarding idealink.org: jlane@entmerch.org
Contact iDEA: jlane@entmerch.org
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