Hidden Gems

Welcome to iDEA's Rental Profits Program - HIDDEN GEMS!

Each month, an anonymous team of experienced Video Retailers will review studio submissions to the Rental Profits Program and identify some recommended new releases for the month beyond the major box office hits. Their picks will be based purely on maximum profit potential: recommending only new release product with the artwork, genres, actors, and filmmaking that rents… the “Hidden Gems” of the month!

The recommended titles for each month with be listed here. While no one can guarantee a title’s performance, our panelists encourage other retailers to consider the recommended titles for inclusion in their orders based on their potential for profitability.


February 2015

Print Hidden Gems Flyer Here



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