What is EMA?

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $33 billion home entertainment industry.

EMA's mission is to promote, protect, and provide a forum for the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software such as DVDs and video games.

EMA Board of Directors April Meeting Summary is available now. Click here.

EMA's 27th annual Home Media Expo will be held at the Palms Hotel and Casino in Las Vegas on June 24-26. Click here for rooming, registration and more information.

The 2007 Annual Report on the Home Entertainment Industry is now available. To order additional copies, click here.

Click here to read about EMA's current government affairs activities.

Click here to go to the "one-stop shopping" site with links and information regarding parental advisory systems for movies, video games, music, and TV.

The Entertainment Merchants Association was established in 2006 through the merger of the Interactive Entertainment Merchants Association (IEMA) and the Video Software Dealers Association (VSDA). 

EMA is headquartered at 16530 Ventura Boulevard,
Suite 400, Encino, CA 91436-4551

Phone: 818.385.1500   Fax: 818.385.0567

Recent News

Hi Def Formats
New Technology
RFID

Hi Def Format

Blu-ray: The Resentment Factor

Blu-ray Set-Top Player Sales Decreased Since January

Blu-ray Momentum Slows, Consumers Wait For Lower Prices and Better Features

Blu-ray Movie Viewing on PS3 On the Rise

Blu-ray Gets No Victory Parade

>>>>>More

New Technology

Microsoft Brings TV Shows From NBC, Others to Zune

Movie Gallery to Sell MovieBeam

iTunes to Sell New Films Day and Date

ZeeVee Introduces PC-to-TV Stystem

Netflix to Expand Web-to-TV Movie Offerings

>>>>>More

RFID

RFID's Elusive Market

DSD Study Finds Skepticism About RFID Value

RFID Ripe for Supply Chain

RFID Ramp-Up

>>>>>More