Facts About the Home Video Market

 - For an overwhelming majority of Americans, buying and renting DVDs and Blu-ray Discs

   remain an integral component of their entertainment options.

- Home video is the most popular way for Americans to view the latest movies.

- 42% of consumer spending on movies is from buying and renting DVDs and Blu-ray Discs.

- In 2010 home video accounted for 51% of studio video revenue.  Box office came in second at
  26%, followed by pay TV (premium cable) at 16% and VOD/electronic sell through (EST) at 7%.

-  More than 90 million U.S. households own a DVD player.  70% of those households have more  
    than one player.

-  28.5 million Blu-ray Disc players have been sold.  10% of U.S. households have a Blu-ray
    player.

-  65% of U.S. households have broadband, allowing them to access Internet VOD and EST.

-  In 2010, consumers spent $18.8 billion buying and renting DVDs, Blu-ray Discs and digital
    content, down 3.3% from 2009.  Of the $18.8 billion, $16.3 billion was spent on DVDs and
    Blu-ray Discs.

-  In 2010, spending on Blu-ray grew by 53%, VOD spending (Internet, cable, satellite and telco)
   grew by 21% and EST grew 16%.

-  11,257 DVD titles were released in 2010.  Currently, there are more than 130,000 DVD titles
    available.

-  1,385 Blu-ray Disc titles were released in 2010.  There are more than 4,800 Blu-ray Disc
    titles available.

-  In 2010, subscriptions accounted for 42% of consumer rental spending, followed by 36% in
     traditional outlets and 22% through kiosks.

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