Facts About the Video Game Market

The Consumer

- 59% of Americans play video games

- For the first time, the majority of age groups play video games

- The average game player is 31 years old

- 51% of U.S. households own a dedicated game console

- Among American households that own a device used to play video games:

  • 68% play games on a console
  • 53% play games on a Smartphone
  • 41% play games on a wireless device

- 58% of console gamers prefer physical copies of games over digital versions.


2013 Video game spending totaled $22.25 billion:

  • $15.39 billion in video game content sales and rentals (physical and digital)
  • $4.6 billion in hardware sales
  • $2.6 billion in accessory sales

2013 video game content spending breakdown:

  • $7.22 billion in digital game content sales
  • $6.35 billion in new physical and PC software game content sales
  • $1.83 in used game sales and game rentals

Other Uses for the Console

Gamers who own dedicated game consoles use them for other entertainment media as well:

  • 50% watch movies on their console
  • 26% watch TV shows on their console
  • 24% listen to music on their console


Copyright 2015, Entertainment Merchants Association
EMA is headquartered at 16530 Ventura Boulevard, Suite 400, Encino, CA 91436-4551 - Phone: 818.385.1500 - Fax: 818.933.0911