Facts About the Video Game Market

 ·    72% of American households play computer or video games.

 ·      In 2010 consumers spent $25.1 billion on video games, hardware and accessories.

 ·      $10.1 billion was spent on new physical video game content at retail.

 ·      In 2010 U.S. video game unit software sales were:

            o   Console games – 176 million units

            o   Portable games – 57 million units

            o   PC games – 25 million units

 ·      Used game sales in 2010 were estimated at 100 million game software units, generating
      $2  billion in revenue.

 ·      Consumers spent $5.9 billion to purchase digital video game content in 2010.

 ·      In 2010, 44% of home console owners purchased downloadable content.

 ·      The U.S. video game hardware install base is:

                    Nintendo DS – 25%                Xbox 360 – 14%

                    PlayStation 2 – 24%               PlayStation Portable – 10%

                    Wii – 18%                               PlayStation 3 – 9%

 ·      42% of Americans played games on wireless devices in 2010.

 ·      The average game player is 37 years old and has been playing games for 12 years.

 ·      42% of gamers are female.

 ·      29% of Americans over the age of 50 play video games.

 ·      76% of all games sold in 2010 were rated “E” for Everyone, “T” for Teen or “E10+  for
      Everyone 10+.

                    “E” for Everyone – 44%

                    “E10+” for Everyone 10+ - 12%

                    “T” for Teen – 19%

 

Copyright 2014, Entertainment Merchants Association
EMA is headquartered at 16530 Ventura Boulevard, Suite 400, Encino, CA 91436-4551 - Phone: 818.385.1500 - Fax: 818.933.0911