Report of Shrink Metrics and Practices - 2011

Four chain retailers responded to the fifth annual EMA Loss Prevention Survey, covering shrink metrics and operational practices during 2010.

Key Shrink Metrics

DVD (Sell-Thru) Shrink as a percentage of DVD (Sell-Thru) Revenue: 2.14%, down from 2.54% last year, but up slightly from 2.09% the year prior.

Blu-ray (Sell-Thru)Shrink as a percentage of Blu-ray (Sell-Thru) Revenue: 6.98%, down from 8.17% last year, and 9.02% the year prior.

Video Game Shrink as a percentage of Video Game Revenue: 0.87%, down from 2.02% last year and 1.68% the year prior.


This report is available to EMA members at no charge. Others may order the report for $50. 


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