entertainment merchants association

Consumer Spending – Rental & Sell-Through

VHS, DVD and Blu-ray Combined 1981-2010

 (in $ billions)

Source: IHS Screen Digest

www.screendigest.com

Year

Rental Spending

Sell-Through Spending

Total Spending

2010

$6.2

$10.0

$16.2

2009

$6.5

$10.9

$17.4

2008

$6.9

$12.4

$19.3

2007

$7.2

$13.4

$20.6

2006

$7.5

$13.9

$21.4

2005

$7.6

$13.9

$21.5

2004

$7.8

$14.1

$21.9

2003

$8.3

$12.7

$21.0

2002

$8.4

$10.6

$19.0

2001

$8.6

$8.8

$17.4

2000

$8.2

$7.3

$15.5

1999

$8.0

$5.5

$13.5

1998

$7.6

$5.6

$13.2

1997

$7.3

$5.3

$12.6

1996

$7.1

$5.2

$12.3

1995

$7.0

$4.6

$11.6

1994

$7.5

$4.0

$11.5

1993

$7.2

$3.0

$10.2

1992

$7.0

$2.9

$9.9

1991

$6.4

$2.8

$9.2

1990

$6.3

$2.7

$9.0

1989

$5.5

$2.2

$7.7

1988

$4.7

$1.7

$6.4

1987

$3.9

$1.0

$4.9

1986

$3.0

$.9

$3.9

1985

$2.1

$.6

$2.7

1984

$1.2

$0.4

$1.6

1983

$0.7

$0.3

$1.0

1982

$0.3

$0.3

$0.6

1981

$0.2

$0.2

$0.4