Mitch Mallon Recognized for Industry Leadership by Entertainment Merchants Association

EMA Leadership Award L-R MarkFisherMitchMallon

L-R: Mark Fisher/EMA, Mitch Mallon/Stadium Media


ENCINO, CA (September 26, 2017) … The Entertainment Merchants Association (EMA) today presented its Industry Leadership Digital Award to Mitch Mallon, who was pioneer in the development of the online video industry and continues be a leader in digital distribution of video. The award was presented at EMA’s Digital Media Pipeline, held at the Skirball Cultural Center in Los Angeles.

In presenting the award, Mark Fisher, President and CEO of EMA, stated, “It was Mitch Mallon who in 2007 identified the need for greater industry support for the growth of digital video retailing and suggested that EMA fill that need. In doing so, Mitch set a new course for EMA that led to the establishment of our digital community, DigitalEMA, a growing membership and an expanded offering of events, activities and collaborative work-projects. Without Mitch’s foresight and leadership, EMA wouldn’t be in the position we are today.”

Mallon has more than a quarter century of experience in the music and home entertainment and more than a decade of experience in the digital distribution arena. Mallon began his career with video distributor Ingram Entertainment and subsequently held senior management positions with Rhino Entertainment, Warner Music Group, Ventura Distribution, and Image Entertainment.

In 2005, Mallon was a key player in the launch of one of the industry’s first digital content companies, Egami Media, a subsidiary of Image Entertainment.

Mallon founded and currently is CEO of Stadium Media, a worldwide video and audio digital content provider and digital distribution company that operates in more than 20 global markets and licenses content to a number of the world’s leading online video platforms. He also has chaired and co-chaired EMA’s Digital Steering Committee since 2007. 

The Industry Leadership Digital Award is given to a company or individual that has made a significant contribution to the industry. Previous recipients are Google’s Content Ops Team, Jason Peterson of ContentBridge Systems, Craig Seidel of Movielabs, and Ellen Goodridge of Sony Pictures Home Entertainment.

EMA’s Digital Media Pipeline, which began in 2008, brought together approximately 250 digital entertainment content owners, service providers, and retailers to focus on business-to-business opportunities in the digital delivery of home entertainment to consumers.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).


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