Kathi Chandler-Payatt - The NPD Group

Kathi Chandler-Payatt


Kathi Chandler-Payatt

Executive Director, Entertainment Analyst, The NPD Group

Kathi Chandler-Payatt is the Executive Director and Entertainment Industry Analyst for the Media Practice at The NPD Group, a market research firm providing consumer data and advisory to the world’s most influential companies. Previously, Ms. Chandler-Payatt spent three years at 20th Century FOX TV Distribution as the Executive Director of Worldwide Research and Analytics where she developed the Studio’s SVOD analytics strategy; she successfully rolled out this method to the global licensing team and meaningfully increased SVOD deal values. Prior to FOX, Kathi worked as a Strategic Data Consultant at Toyota for the SCION marque where she led the strategy and implementation of first party/third party behavioral data projects including data management platforms. Ms. Chandler-Payatt holds a BFA - magna cum laude in Theatre from UC Santa Barbara and an MBA with distinction from UCLA Anderson School of Management. She is based out of Los Angeles.


Copyright 2019, Entertainment Merchants Association
EMA - 11304 Chandler Blvd., #6339, N. Hollywood, CA 91601 - email