Mark Fisher has over 30 years of retailing experience at store-level, field-level, and corporate-level. Since 1999, he has overseen the membership department of the Entertainment Merchants Association (EMA), the trade association for video retailers and the home video industry.
Fisher started his career in 1975 as a store manager for a large supermarket chain. In 1982, he held responsibility for the field operations of all general merchandise and health and beauty care departments in Stop & Shop Supermarket Company's Connecticut Division
In 1985, Fisher developed the video rental division of Stop & Shop, which, under his direction, grew to 60 stores at its peak. Fisher held responsibility for store operations, purchasing, marketing, and profitability for over ten years.
In 1997, Fisher joined West Coast Entertainment, a public chain of over 240 rental stores around the United States, as Senior Vice-President, Retail Operations, where he was responsible for in-store and field management as well as warehousing and distribution.
During his tenure as a retailer, Fisher served more than five years on the New England VSDA Chapter Board of Directors, holding offices of Treasurer and Vice-President. Fisher also served three years on the VSDA national Board of Directors, two of which as Treasurer.
Fisher served eight years as Vice President, Membership & Strategic Initiatives for EMA with responsibility for the association's membership retention and growth, member communication, strategic planning, and strategic opportunities. Fisher was promoted to Executive Vice-President in 2009.