Deadpool, Amazon, and Sony’s ULTRA 4K Movies & TV App Receive Awards for Outstanding Achievement in Digital Entertainment

ENCINO, CA (October 7, 2016) … The Entertainment Merchants Association (EMA) yesterday presented Deadpool, Amazon, and Sony’s ULTRA 4K Movies & TV App with “Digi” Awards for outstanding achievement in digital entertainment content, retailing, and innovation. The awards were presented at EMA’s Digital Media Pipeline, held at the Skirball Cultural Center in Los Angeles.

Digital Content “Digi” Award: Deadpool (Twentieth Century Fox) received the award for the movie, television program, or other audiovisual work that was most unique in digital delivery over the past year, or that gave the consumer the best digital experience.

Digital Retailer “Digi” Award: Amazon was awarded this honor for the third year in a row. The award recognizes outstanding service by a company that sells or rents audiovisual works to the consumer through Internet-based digital delivery. Amazon was selected for growing both the digital transactional and subscription VOD businesses and expanding subscription VOD options with Prime TV “Add Ons” including STARZ and Showtime premium OTT access and other add-on options for special niche programming.

Innovation “Digi” Award: Sony’s ULTRA 4K Movies & TV App was presented the award for its all 4K streaming service, the first to support High Dynamic Range Video, digital extras and UltraViolet in a single service. The Innovation “Digi” Award recognizes the company that has shown innovation through its technology or programming to enhance the consumer experience of digital entertainment.

“Each of these winners has contributed in significant ways to transforming the home entertainment experience,” said EMA President and CEO Mark Fisher. “It’s fitting that we recognize their leadership in digital entertainment.”

EMA’s Digital Media Pipeline, which is in its ninth year, brought together approximately 300 digital entertainment content owners, service providers, and retailers to focus on business-to-business opportunities in the digital delivery of home entertainment to consumers.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $41 billion home entertainment industry. EMA-member companies operate approximately 52,000 retail outlets in the U.S. and 55,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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