News Release - April 25, 2011


EMA Presents the First iDEA Webinar for Independent Retailers: “Squeezing Every Cent Out of Your Business”

Event To Be Held Online on May 4, 2011 at 2:00 PM EDT

LOS ANGELES, CA (April 25, 2011) … The Entertainment Merchants Association (EMA) will debut its live iDEA Webinar Series for independent video retailers. The initial webinar will focus on openly sharing ideas on how to increase and maintain profits at retail in a session titled “Squeezing Every Cent Out of Your Business.” iDEA Advisory Council chair Ken McAleer and council member Jim Loperfido will initiate and moderate the discussions. The webinar will be held online on May 4, 2011 at 2:00 PM EDT. Please visit to register. 

“As multiple types of home entertainment services rush into the industry, it is imperative to focus on the challenges that independent physical retailers will confront,” said EMA President and CEO Bo Andersen. “The webinar series is designed to encourage a productive dialogue within the home entertainment community and ultimately craft solutions that will replenish the brick and mortar business.”

Webinars will begin with an opening presentation of the topic followed by open discussions. Attendees will have the opportunity to actively participate during the session by commenting and posing questions. All webinars will be recorded and posted on the iDEA website for future reference. 

Registration for the event is complimentary. The iDEA Webinar Series will feature a new topic each month. For more information, please visit

About EMA

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please visit

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