News Release - February 3, 2011

Activision Blizzard, Sony DADC, and Pacific Color Graphics Recognized for Supply Chain Excellence in Video Games

LOS ANGELES, CA (February 3, 2011) … Activision, Sony DADC, and Pacific Color Graphics have been recognized with awards for excellence in the video game supply chain, the Entertainment Merchants Association (EMA) announced today. EMA’s Video Game Supply Chain Awards were presented by EMA at the 2011 GameSupply conference, the supply chain academy for interactive entertainment, held yesterday at the Marriott Burbank Airport hotel in Burbank, CA.

“It gives us great pleasure to recognize Activision Blizzard, Sony DADC, and Pacific Color Graphics for their outstanding efforts to improve supply chain management, efficiencies, and sustainability,” said EMA President & CEO Bo Andersen. “Each of these companies is modeling excellence in their video game supply chain practices.”

EMA’s Video Game Supply Chain Awards recognize content providers, distributors, manufacturers, and retailers that have significantly contributed to improve and increase the development of the supply chain process. Award winners were determined by members of EMA’s Video Game Retailing Council and the Retailer/Distributor and Publisher Operations Committees.

The categories and winners are:

Supply Chain Innovation: Recognizing advances in supply chain distribution through the adoption of new, innovative practices.

Activision Blizzard: The selection committee recognized Activision Blizzard for supporting shipments via assortment casepacks in a new program with one of its trading partners, ensuring that product reaches sales floor shelves immediately upon receipt.

Supply Chain Efficiency: Recognizing outstanding supply chain practices resulting in reducing costs, providing excellent customer service, and overall support. 

Sony DADC: The selection committee found that Sony DADC has dramatically improved cycle times and output, resulting in quicker order fulfillment and accelerated deliveries to market, and exceeded expectations of on-time and complete performance. The award was accepted by Scott Johnson, Business Development.

Green Supply Chain Leadership: Recognizing a company that has made a significant contribution in developing and implementing “green” environmentally conscious practices within the supply chain process.

Pacific Color Graphics: Pacific Color Graphics is an environmentally sound company and was one of the first in the print industry to adopting “going green,” even before it became popular and retailers requested it, the selection committee noted. David Rekart, President of Pacific Color Graphics, accepted the award for the company.


About EMA

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please contact:

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