News Release - August 25, 2011

For Immediate Release:

Innovative Director/Screenwriter/Producer/Musician Martin Guigui To Be Interviewed at Digital Media Pipeline

ENCINO, CA (August 25, 2011) … Martin Guigui, innovative director, screenwriter, producer and musician, will engage in a Q&A at next month’s Digital Media Pipeline conference, the Entertainment Merchants Association (EMA) announced today. Digital Media Pipeline is a one-day conference focusing on business-to-business opportunities in the digital delivery of home entertainment to the consumer and features speakers from leading digital entertainment companies, content providers, retailers, and research firms.

The 2011 Digital Media Pipeline conference, which is themed “Network, Collaborate, and Discover!,”  will be held on September 7 at the Skirball Cultural Center in Los Angeles.

“Martin Guigui epitomizes the type of speaker for which we provide a forum at Digital Media Pipeline: cutting-edge, accomplished, and well-respected for the knowledge he has to impart,” EMA President & CEO Bo Andersen stated. “We are looking forward to Mr. Guigui sharing his insights on the digital home entertainment market.”

Martin Guigui has directed six feature films, written 12 screenplays, and executive produced seven movies. He has also produced more than 30 music albums. The first film he directed, “My X-Girlfriend’s Wedding,” which he also wrote and starred in, was touted by Rolling Stone as the “Spinal Tap of wedding receptions.” He went on to direct “Changing Hearts” (which was nominated for three Golden Globe awards), “Swing”, National Lampoon’s “Cattle Call,” the indie cult classic “Benny Bliss And The Disciples Of Greatness,” and most recently the Dennis Quaid thriller “Beneath The Darkness.”  Next up for Guigui is “Sweetwater,” a project he penned about the first African American to play in the NBA. 

Guigui will participate in the panel discussion titled “It’s All About the Content” to provide his perspectives as a director.  He will address, among other things, how digital distribution effects the decisions he makes in selecting and making movies.

Additional sessions will address:

  • “The Business Models of Today and Tomorrow”
  •  “The Digital Supply Chain – Growing Sales and Profit Through Efficiency”
  • “Viewing Choices – Multiple Screens For Everyone”
  • “The Future of Digitally Delivered Entertainment.”

Executives from the following companies are scheduled to present at the event: Best Buy; Cisco; DDEX; Deluxe Digital; DISH Network; Dolby Laboratories; EIDR; Fandor; Futuresource Consulting; GoDigital Media Group; Hewlett Packard; Image Entertainment; Lionsgate; Microsoft; Neustar; NPD Group; Rentrak; Roku; Sling Media; TAG Strategic; Viva Film Co.; and Western Digital

There is ample time allocated to networking at Digital Media Pipeline, including the “skip the traffic” cocktail party. EMA will also present its annual DIGI awards at the conference. These awards recognize outstanding achievement in digital entertainment retailing, content, and innovation.

More information and registration is available at Registration starts as low as $245. For sponsorship opportunities please contact Steve Apple at


About EMA

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).



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 For more information, please contact:

Grace Lee


818-385-1500 Ext. 244 or


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