News Release - January 13, 2011

EA SPORT's Peter Moore to Keynote 2011 GameSupply Academy

Leading Video Game Executive To Address Digital Game Play

LOS ANGELES, CA (January 13, 2011) … Peter Moore, President of the EA SPORTS division of Electronic Arts, will present a keynote address at the 2011 GameSupply Summit, to be held February 2 in Burbank, CA, the event organizers announced today. 

The topic of Moore's keynote is "Digital GamePlay – What's the Future." He is expected to address: how subscription programs, free play, individual micro-transactions, and other innovative concepts will spur growth; whether the distribution of physical goods co-exists or supports digital distribution, or if the next generation of consoles will be disc-less; whether there is a role for retail in the future; and the challenges of digital distribution.

"Peter Moore is widely recognized as one of the most dynamic and successful executives in the video game industry today, and we are excited that he will be sharing his perspectives on the future of game play with the attendees at this year's GameSupply conference," said GameSupply Conference Chairman and MESA Chief Strategist Devendra Mishra. "His pioneering development of the sports genre and deployment of social media have enabled EA to begin to develop the digital games marketvery successfully."

The one-day GameSupply event brings together video game retailers, distributors, publishers, and their service providers to share knowledge about new developments and technologies in the interactive entertainment supply chain. The conference, which will be in its third year, will be held February 2, 2011 at the Marriott Burbank Airport hotel in Burbank, CA. GameSupply is jointly produced by the Entertainment Merchants Association (EMA) and the Media & Entertainment Services Alliance (MESA). 

Online registration for the event is available at

Peter Moore has more than 25 years of leadership experience in gaming, entertainment, and consumer products. Since taking over as President of EA SPORTS in September of 2007, Moore has revitalized one of the most-recognized brands in sports and entertainment. He is responsible for strategic leadership of the brand, from product development and global product management to marketing and planning for all packaged goods and online offerings within the EA SPORTS brand.

In addition, Moore has lead new strategic initiatives to expand the reach of the EA SPORTS brand throughout the fabric of sports. Mr. Moore was instrumental in the formation of a strategic licensing partnership with IMG, as well as the development of breakthrough technologies such as EA SPORTS Virtual Playbook, an "augmented reality" that integrates EA SPORTS industry-leading video game graphics into real-world television broadcasts on ESPN. 

Prior to joining EA, Moore was Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses, driving games development at Microsoft® Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Before joining Microsoft, Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA's videogame business in North America.

About EMA

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

About MESA

The Media & Entertainment Services Alliance (MESA) focuses on industry-wide issues affecting the production and distribution of both digital and physical media and entertainment in today's changing business and technology climate. MESA represents those companies that provide creative, production, distribution, information, and technology services for home video, interactive games, music and electronic publishing. In addition to GameSupply, MESA co-produces the Entertainment Supply Chain Academy and the Consumer Electronics Supply Chain Academy 

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