News Release - January 5, 2011

Applications Now Being Accepted for 2011 EMA Scholarships

ENCINO, CALIFORNIA (January 5, 2011) ... The Entertainment Merchants Association (EMA) is now accepting applications for its 2011 academic scholarships, which will be awarded to a number of deserving top college-bound students or graduate students within the EMA-member family. Awardees will receive $1,500 per year, for up to four years if they are entering as a freshman and two years if they are a graduate student. The announcement was made today by EMA President Bo Andersen.

“We are proud that, since its establishment in 1987, the EMA Scholarship Foundation has provided financial assistance totaling more than $1,000,000 to over 228 students,” noted Andersen.  “This has been made possible through the generosity of our member companies that have contributed to the foundation.”  

EMA’s Scholarship competition is open each year to high-school seniors who will be entering college as freshmen in the following year, undergraduates currently attending a four-year college institution, and – for the first time this year – graduate students. Employees, children, and spouses of EMA regular and associate member companies’ worldwide are eligible for EMA Scholarships. Employee applicants for next year must complete at least six months of full or part-time employment by March 1, 2011.  A child or spouse of an employee is also eligible if the employee has completed at least six months of full-time employment by March 1, 2011. Scholarships are limited to colleges and universities in the United States and Canada.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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