News Release - July 27, 2011

For Immediate Release:

Digital Media Pipeline to Be Held September 7 in L.A. 
Conference Focuses on B2B Opportunities in Digital Delivery of Home Entertainment

ENCINO, CA (July 27, 2011) … The annual Digital Media Pipeline will be held on September 7 this year and again will be presented at the Skirball Cultural Center in Los Angeles, the Entertainment Merchants Association (EMA) announced today.  Digital Media Pipeline is EMA’s one-day conference focusing on business-to-business opportunities in the digital delivery of home entertainment to the consumer. This year will mark the third time the event has been presented.

“The still-young digital delivery industry is growing quickly, and new technologies and new business models are launching almost weekly,” EMA President & CEO Bo Andersen noted. “Digital Media Pipeline offers opportunities for retailers, distributors, aggregators, content owners, and technology and service providers to share knowledge and experiences and to collaborate in the business of retailing digital entertainment.”

It is anticipated that executives from all the leading providers of movie and television content as well leading retailers and distributors of digital content will be in attendance and on the stage sharing their insights.

The theme of Digital Media Pipeline is “Network, Collaborate, and Discover!” This year’s program will include the following sessions: 

•“The Business Models of Today and Tomorrow”

•“It’s All About the Content”

•“The Digital Supply Chain – Growing Sales and Profit Through Efficiency”

•“Viewing Choices – Multiple Screens For Everyone”

•“The Future of Digitally Delivered Entertainment.”

There is ample time allocated to networking at Digital Media Pipeline, including the “skip the traffic” cocktail party. EMA will also present its annual DIGI awards at the conference. These awards recognize outstanding achievement in digital entertainment retailing, content, and innovation.

More information and registration is available at Registration starts as low as $245. For sponsorship opportunities please contact Steve Apple at

About EMA

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please contact:

Grace Lee


818-385-1500 Ext. 244 or

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