News Release - June 29, 2011 

For Immediate Release:

EMA Presents Home Entertainment Awards to Four Outstanding Titles 

EMA’s 2011 HEA Winners Are The Twilight Saga: Eclipse, The Way Back, The Human Centipede, and Restrepo

LOS ANGELES, CALIFORNIA (June 29, 2011) … The Entertainment Merchants Association (EMA) today presented Home Entertainment Awards to four exceptional titles from independent studios that performed remarkably well in the past year. The awards were presented by EMA during its 2011 Independent Product Market at the Fairmont Miramar Hotel in Santa Monica, California.

Collecting the award for Sell-through Title of the Year was Summit Entertainment’s The Twilight Saga: Eclipse. 

Winner of the Rental Title of the Year was The Way Back from Image Entertainment. 

The best Direct-to-Video/Limited Release Title of the Year was The Human Centipede by MPI Media Group.

Virgil Film’s Restrepo was awarded the Documentary/Special Interest Title of the Year.   

“With the popularity of connected devices and a multitude of platforms, providing consumers with a variety of viewing experiences, the demand for quality movies and TV shows has steadily increased,” said EMA President and CEO Bo Andersen. “EMA is pleased to present these awards recognizing some of the industry’s most successful home entertainment releases. The independent studios continue to provide consumers with an unparalleled array of outstanding products.”

EMA’s Home Entertainment Awards winners were determined by a vote of EMA retail and distributor members. In developing the list of nominees, the committee took into consideration the rental and sell-through success of the title and the strength of the marketing campaign launched by the studio or distributing label of the video, both to consumers and retailers.

EMA’s Independent Product Market (IPM) is the premiere invitation-only hosted buyer event offering two-days of pre-scheduled meetings and networking opportunities for leading independent studios and many of the industry’s leading buyers. IPM was held June 28-29, 2011 at the Fairmont Miramar Hotel in Santa Monica, California. For more information, please visit www.EntertainmentMerchantsAssociation.org.

About EMA

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please contact:

Grace Lee

(818) 728-8664 or glee@entmerch.org


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