News Release - September 14, 2011



Activision’s Call of Duty Black Ops and GameStop Pwned The Opposition

CHICAGO, IL (September 14, 2011) … The Entertainment Merchants Association (EMA) presented awards to leading retailers and game publishers for their exceptional achievements and substantial contributions to the videogame industry at EMA’s 2011 GamePlan Summit. Activision received two awards for Call of Duty Black Ops,in recognition of “Best Marketing Campaign” and “Best Packaging,” and GameStop was presented the “Best Game Department” and “Best Use of Social Media” awards. The ceremony was held during EMA’s GamePlan Summit, taking place September 13-15, 2011 at the Hyatt Regency Hotel in Chicago, Illinois. 

“EMA recognizes the outstanding and inspired work that retailers and publishers perform to improve and strengthen our industry,” noted EMA President and CEO Bo Andersen. “Through their seamless application of marketing, packaging, advertising, and the use of social tools, consumers are able to fully immerse themselves in the gaming experience.”

The following is a list of award winners:

CATEGORY                                                 WINNER

Best Representation of Titles at Retail    Electronic Arts

Best Marketing Campaign                        Activision (for Call of Duty Black Ops)

Best Use of Social Networks                     Atlus (for Catherine)

Best Display at Retail                                Microsoft (for Kinect)

Best Packaging                                           Activision (for Call of Duty Black Ops: Prestige Edition)

Best Game Department                          GameStop

Best Retail Online Execution                    Amazon

Best Use of Social Media                           GameStop

Best Retail Advertising                              Sears/Kmart

Best Retail Promotion/Marketing             Best Buy

This year’s award categories, nominees, and the winners were determined by a vote of EMA’s Game Retailing Council and EMA member retailers, vendors, and publishers. For more information on the Awards, go to 

The EMA GamePlan Summit is a trade-only event focused on strategic planning for the business of delivering video games and related products to consumers. Top industry retailers, distributors, and publishers unite at this premier conference to develop the best retail opportunities for the coming year. 

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

# # #

For more information, please contact:

Grace Lee

Entertainment Merchants Association

(818) 728-8664

Copyright 2018, Entertainment Merchants Association
EMA - 11304 Chandler Blvd., #6339, N. Hollywood, CA 91603 - email