Ayush Kumar Receives 2014 EMA Scholarship

EMAAward2014 Marty&Ayush web2

Marty Graham, EMA Treasurer, presents check to 2014 scholarship recipient Ayush Kumar.

Son of Ingram Entertainment Employee to Receive $16,000 for College 

ENCINO, CA (June 9, 2014) … Ayush Kumar of Milwaukie, Oregon has been selected as the recipient of the 2014 scholarship from the EMA Scholarship Foundation, the Entertainment Merchants Association (EMA) announced today. Kumar will receive $4,000 per year for up to four years to attend college. Kumar is the son of Jai and Asha Kumar; Jai Kumar is an employee of EMA member company Ingram Entertainment.

“We are impressed with Ayush’s academic success, idealism, and dedicated commitment to serve others,” declared Mark Fisher, President & CEO of EMA. “He exemplifies the best attributes of the next generation, and it gives us tremendous pleasure to support his education.”

“This scholarship isn’t just a check, it’s a blessing for my family and me,” Kumar said. “Ever since I came to the United States, I’ve had a goal centered on going to college and fulfilling my dream to help others medically around the globe. I’m so grateful to the EMA Scholarship Foundation for helping me make this future attainable. This award has given me much more than just money for college. It has instilled confidence and courage in me to pursue my future aspirations.”

Kumar was born in Fiji and he immigrated to the United States at an early age, along with his family. He graduated from Oregon City High School earlier this month and will be attending Concordia University Honors Program in Portland, Oregon. He plans to study pre-med and microbiology, with the eventual goal of becoming an immunologist. Kumar has volunteered in a local elementary school the past three years, has tutored fellow students at Oregon City High School, and is a Youth Member of Physicians for Social Responsibility. 

The Scholarship Program is one of the most enduring benefits offered to EMA regular and associate members. The EMA Scholarship Foundation affords member companies the opportunity to provide the potential of educational assistance for employees and their spouses and children. 

Since the EMA Scholarship Foundation was established in 1987, EMA has helped more than 230 students achieve higher education through scholarship grants totaling more than one million dollars. 

To be eligible, students must be high school seniors or current, full-time college undergraduate students during the academic year in which they apply, and they must be employees or principals of EMA member companies in good standing, or their spouse or child. Scholarships are awarded based on academic achievement, financial need and academic potential.

In addition to the scholarship, Kumar received a gift basket of DVDs, courtesy of 20th Century Fox Home Entertainment, Magnolia Pictures, Millennium Entertainment, Screen Media, WEA, and Warner Home Video.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

# # #

For more information, please contact:

Sean Bersell


818-531-4362 Ext. 244 or sbersell@entmerch.org

Copyright 2015, Entertainment Merchants Association
EMA is headquartered at 16530 Ventura Boulevard, Suite 400, Encino, CA 91436-4551 - Phone: 818.385.1500 - Fax: 818.933.0911