News Release - June 1, 2011

For Immediate Release:

June Is Entertainment Ratings & Labeling Awareness Month

Parents: Ensure the Right Entertainment Choices for Your Children

Entertainment retailers have declared June to be “Entertainment Ratings & Labeling Awareness Month,” and that means it’s a good time for parents to reacquaint themselves with the movie and video game ratings and parental advisories on music to ensure they make the right entertainment choices for their families. 

The entertainment ratings systems and parental advisory labels are guides for parents to help them decide whether particular entertainment is appropriate for the family. Movies available in theaters, on DVD and Blu-ray Disc, and from legitimate services on the Internet have an age-based rating and a descriptor indicating content that may be of concern. Likewise, every video game available for retail purchase has on its cover an age-based rating and content descriptor explaining why the game received that rating. Music that contains explicit lyrics comes with a “parental advisory.”

The Coalition of Entertainment Retail Trade Associations (CERTA) recommends parents take a few simple steps to ensure that entertainment is appropriate for their children:

•Look for the movie or video game rating and content descriptors or the parental advisory label on music.;

•Watch the movie, listen to the music, or play the video game with your child; 

•Communicate with your children about what the entertainment is about and what they can learn from it;

•Set appropriate limits and prevent entertainment from interfering with duties such as homework and chores; and

•Make full use of the parental control features of new-generation video game consoles and Blu-ray and DVD players to control the video games and movies played on those systems based on their ratings.

As part of its ongoing commitment to helping parents control their children’s access to entertainment that may be inappropriate for minors, CERTA annually designates June as “Entertainment Ratings and Labeling Awareness Month” because it is the start of the summer season, when young people have more free time to enjoy movies, music, and video games. 

Parents seeking additional information are invited to go to www.ERLAM.org.

The Coalition of Entertainment Retail Trade Associations (CERTA) represents approximately 1,500 retailers and exhibitors, who operate more than 35,000 theatres, video and video game stores, music stores, online music and media services, and other retail outlets that offer entertainment products and who employ more than 750,000 people. CERTA is comprised of the Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners (NATO).

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For more information, please contact:


For DiMA:Ann Brown

Digital Media Association

abrown@annbrowncommunications.com

301-633-4193


For EMA:Grace Lee

Entertainment Merchants Association

glee@entmerch.org

818-728-8674


For NARM:Nicole Hennessey

National Association of Recording Merchandisers

hennessey@narm.com

856-596-2221


For NATO:Patrick Corcoran

National Association of Theatre Owners

pfc@natoca.com

818-506-1778


Copyright 2014, Entertainment Merchants Association
EMA is headquartered at 16530 Ventura Boulevard, Suite 400, Encino, CA 91436-4551 - Phone: 818.385.1500 - Fax: 818.933.0911