News Release - June 15, 2011 

For Immediate Release:

ENTERTAINMENT MERCHANTS ASSOCIATION ENDORSES ENHANCED PENALTY FOR INFRINGEMENT BY STREAMING

ENCINO, CA (June 15, 2011) … The Entertainment Merchants Association (EMA) today endorsed legislation pending in the U.S. Senate to ensure that copyright infringement by streaming over the Internet can be punished as a felony in certain cases. The bill, S. 978, would declare that infringement by an unauthorized public performance over the Internet of a “pre-release” version of a copyrighted motion picture, music, computer software, or other audio-visual work, or a copyrighted motion picture that has been released in theaters but not on home video, is a felony, subject to certain threshold levels of streaming activity. S. 978 was introduced by Senator Amy Klobuchar (D – Minn.)

In a letter to Sen. Klobuchar, Bo Andersen, President & CEO of EMA, compared infringement by unauthorized reproduction or distribution and infringement by unauthorized streaming and noted, “From the perspective of video retailers, a sale or rental lost because a potential customer already viewed the motion picture or television program from an infringing copy is just as damaging as a sale or rental lost because the customer viewed the motion picture or television program from an infringing public performance.”

S, 978 is currently pending in the Senate Judiciary Committee.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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For more information, please contact:

Sean Bersell

EMA


For NATO:Patrick Corcoran

National Association of Theatre Owners

pfc@natoca.com

818-506-1778


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EMA is headquartered at 16530 Ventura Boulevard, Suite 400, Encino, CA 91436-4551 - Phone: 818.385.1500 - Fax: 818.933.0911