News Release - May 31, 2012

                     

For Immediate Release:

May 31, 2012

June Is Entertainment Ratings & Labeling Awareness Month 

Retailers and Theaters Are Encouraged to Emphasize Entertainment Ratings and Labeling to Their Customers

The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners have declared June to be “Entertainment Ratings and Labeling Awareness Month,” as they have done annually since 2004. As part of “Entertainment Ratings and Labeling Awareness Month,” the organizations are encouraging all movie theaters and retailers of movies, music, and video games to emphasize the motion picture and video game ratings and music labeling systems, as appropriate, to their customers.

“Entertainment Ratings and Labeling Awareness Month” is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

“Today’s consumers have more entertainment choices than ever before, and that can make choosing the right entertainment for young people a challenge,” CERTA noted. “While parents are the final authority about which entertainment products are appropriate for their children, retailers play a vital role in providing information – the music labeling and motion picture and video game ratings – that can make those choices easier.”

Consumers and retailers can learn more about CERTA and the entertainment industry’s ratings and labeling systems at www.ERLAM.org.

The Coalition of Entertainment Retail Trade Associations (CERTA) represents approximately 1,500 retailers and exhibitors, who operate more than 35,000 theatres, video and video game stores, music stores, online music and media services, and other retail establishments that offer entertainment products and who employ more than 750,000 people. CERTA is comprised of the Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners (NATO).

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For more information, please contact:

 

For DiMA:     Ann Brown
                    Digital Media Association
                    abrown@annbrowncommunications.com
                    301-633-4193


For EMA:       Grace Lee
                     Entertainment Merchants Association
                     glee@entmerch.org
                     818-728-8674


For NARM:    Nicole Hennessey
                    National Association of Recording Merchandisers 
                    hennessey@narm.com
                    856-596-2221

 

For NATO:    Patrick Corcoran
                    National Association of Theatre Owners
                    pfc@natoca.com
                    818-506-1778 

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