For Immediate Release:
May 31, 2012
June Is Entertainment Ratings & Labeling Awareness Month
Retailers and Theaters Are Encouraged to Emphasize Entertainment Ratings and Labeling to Their Customers
The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners have declared June to be “Entertainment Ratings and Labeling Awareness Month,” as they have done annually since 2004. As part of “Entertainment Ratings and Labeling Awareness Month,” the organizations are encouraging all movie theaters and retailers of movies, music, and video games to emphasize the motion picture and video game ratings and music labeling systems, as appropriate, to their customers.
“Entertainment Ratings and Labeling Awareness Month” is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.
“Today’s consumers have more entertainment choices than ever before, and that can make choosing the right entertainment for young people a challenge,” CERTA noted. “While parents are the final authority about which entertainment products are appropriate for their children, retailers play a vital role in providing information – the music labeling and motion picture and video game ratings – that can make those choices easier.”
Consumers and retailers can learn more about CERTA and the entertainment industry’s ratings and labeling systems at www.ERLAM.org.
The Coalition of Entertainment Retail Trade Associations (CERTA) represents approximately 1,500 retailers and exhibitors, who operate more than 35,000 theatres, video and video game stores, music stores, online music and media services, and other retail establishments that offer entertainment products and who employ more than 750,000 people. CERTA is comprised of the Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners (NATO).
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For more information, please contact:
For DiMA: Ann Brown
Digital Media Association
For EMA: Grace Lee
Entertainment Merchants Association
For NARM: Nicole Hennessey
National Association of Recording Merchandisers
For NATO: Patrick Corcoran
National Association of Theatre Owners