News Release - October 3, 2012

For Immediate Release:

“Breaking Bad,” Microsoft, and Google Recognized for Outstanding Achievement in Digital Entertainment 

ENCINO, CA (October 3, 2011) … The “Breaking Bad”  television series, Microsoft, and Google were recognized today with “Digi” Awards for outstanding achievement in digital entertainment content, retailing, innovation, and leadership. The “Digi” Awards are presented annually by the Entertainment Merchants Association (EMA).

“Breaking Bad” from Sony Pictures Home Entertainment was awarded the Digital Content “Digi” Award, which recognizes the movie, episodic television, or other audiovisual work most uniquely or successfully marketed and sold/rented through Internet-based digital delivery over the past year, or that gave the consumer the best digital experience. “Breaking Bad” was singled out for its success in the digital marketplace.

Microsoft Xbox Video received the Digital Retailer “Digi” Award. This award recognizes outstanding service by a company that sells or rents audiovisual works to the consumer through Internet-based (or IP) digital delivery (including subscription-based services). Microsoft Xbox Video was chosen for its growth in the digital marketplace over the past year.

Microsoft also was presented the Innovation “Digi” Award for its Xbox “The Amazing Spider-man” movie ticket offer, which gave members of the Xbox LIVE Rewards program $10 off their ticket the latest Spider-Man movie when they rented one of the previous Spider-Man movies via Zune on the Xbox LIVE service. The Innovation “Digi” Award recognizes the company that, through innovation, has most impacted the growth of Internet-based digital delivery of audiovisual works over the past year.

New this year is the Leadership “Digi” Award, which went to Google, whose supply chain team has participated in all of EMA’s digital supply chain initiatives, often leading them.

“The digital entertainment business is growing at a tremendous pace and will continue to grow so as long as it provides compelling content, positive retailing experiences, and consumer-friendly business practices,” noted EMA President and CEO Bo Andersen. “The ‘Digi’ Awards recognize those outstanding companies that are setting the standard in each of these areas and thus contributing significantly to the success of the digital entertainment market.”

The awards were presented at EMA’s Digital Media Pipeline, held today at the Skirball Cultural Center in Los Angeles. The event, which is in its fourth year, brought together more than 100 digital entertainment content owners, service providers, and retailers to focus on business-to-business opportunities in the digital delivery of home entertainment to consumers.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry. EMA-member companies operate approximately 40,000 retail outlets in the U.S. and 50,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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 EDITOR: Contact Sean Bersell for photos from the awards ceremony.


 For more information, please contact: 

Sean Bersell


818-531-4362 or

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