New Releases - September 8, 2011

For Immediate Release:

Netflix, “Tangled,” and Vudu Recognized for Outstanding Achievement in Digital Entertainment

ENCINO, CA (September 8, 2011) … Netflix, the motion picture “Tangled,” and Vudu have been recognized with “Digi” Awards for outstanding achievement in digital entertainment retailing, content, and innovation, respectively. The “Digi” Awards are presented annually by the Entertainment Merchants Association (EMA).

Netflix received the Digital Retailer “Digi” Award for the second year in a row. This award recognizes outstanding service by a company that sells or rents audiovisual works to the consumer through Internet-based (or IP) digital delivery (including subscription-based services). Netflix was selected for their aggressive acquisition of content and the ubiquity of access to their portal across media-playing devices.

“Tangled” from Walt Disney Studios Home Entertainment was presented the Digital Content “Digi” Award, which recognizes the movie, episodic television, or other audiovisual work most uniquely or successfully marketed and sold/rented through Internet-based digital delivery over the past year, or that gave the consumer the best digital experience. “Tangled” was nominated for the award for giving consumers, especially children, the best digital experience and for continuing to be on the top of the charts for many digital retailers and distributors.

Vudu won the Innovation “Digi” Award for their innovative pricing approach, the ability to access content through both their own and their retail parent’s websites, and their unique promotions, such as their 99 cents “movie-of-the-day determined by consumers via Vudu’s Facebook page. The Innovation “Digi” Award recognizes the company that, through innovation, has most impacted the growth of Internet-based digital delivery of audiovisual works over the past year.

“A recurrent theme at this year’s Digital Media Pipeline was that the success of the digital entertainment business depends on positive retailing experiences, compelling content, and consumer-friendly business practices,” noted EMA President and CEO Bo Andersen. “The winners of this year’s ‘Digi’ Awards are outstanding leaders in these areas and are contributing substantially to the growth of the digital entertainment market.”

The awards were presented at EMA’s Digital Media Pipeline, held yesterday at the Skirball Cultural Center in Los Angeles. The event, now in its third year, brought together more than 100 digital entertainment content owners, service providers, and retailers to focus on business-to-business opportunities in the digital delivery of home entertainment to consumers.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

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EDITOR: Contact Sean Bersell for photos from the awards ceremony

For more information, please contact:

Sean Bersell

EMA

818-531-4362 or sbersell@entmerch.org

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