Weekly E-Newsletter

Disney Plus Hits 5 Million App Downloads in U.K., Europe on Launch Day

Disney Plus zoomed out of gate in Europe and the U.K. on Tuesday, according to third-party data estimates — reflecting pent-up demand for the Mouse House’s streaming service and, perhaps, agita among parents looking for relief amid governmental stay-at-home directives.

On March 24, Disney Plus debuted in the U.K., Ireland, Austria, Germany, Italy, Spain and Switzerland. In those seven markets, the Disney Plus app was downloaded 5 million times, according to measurement and analytics firm App Annie.

Source: Variety

The Take

App downloads don’t translate into installations (when the user opens an app for the first time), let alone new subscriber sign-ups, which is the number we actually care about. It’s important to point out that each Disney+ account can house up to seven profiles and access up to four streams. Additionally, App Annie’s data is limited to iOS, Apple TV, Google Play, and Amazon AppStore apps, so any users on Roku, Samsung Smart TVs, or the Disney+ website are not being tracked. So although we know the Disney+ app has been downloaded at least 5 million times, we’ll have to wait until the company’s next earnings call (most likely in May) to see how it’s global expansion is faring. But our hunch is that it’s doing quite well.

Disney+ arrived in the U.K. (where it got its DTC beginnings via DisneyLife) and parts of Europe as people are locked at home due to the COVID-19 pandemic. And if there’s a single silver lining for Disney in this, it’s that streaming services across the board have seen an uptick in viewership.

Notice we said “a single silver lining”. This is because COVID-19 has halted the production of several Disney originals, which is detrimental considering that originals are one of the key value drivers for the service. And elsewhere around the business: all six of its parks are closed; there are no live sports which are a boon to ESPN and ABC; and as movie theatres are closed, studios such as Disney/Pixar, Marvel, and LucasFilm have had to delay several blockbusters.

And sure, Disney could consider releasing titles straight to Disney+ or even Hulu. But considering the House of Mouse accounted for 40% of the domestic box office last year, you can count on getting out of quarantine much sooner than you can expect Disney to drop exclusive blockbusters on either one of their streaming services.

Tokyo Olympics Rescheduled for July to August 2021 Due to Coronavirus

The International Olympic Committee has earmarked the date of July 23, 2021, for the Tokyo Olympics to begin after being postponed due to the coronavirus pandemic.

On Monday, the International Olympic Committee, International Paralympic Committee, Tokyo 2020 Organising Committee and Tokyo Metropolitan Government announced the Games will take place from July 23-Aug. 8 next year. The announcement also noted the Paralympic Games will take place from Aug. 24-Sept. 5 of 2021.

The 2020 Olympics were originally scheduled to take place from July 24-Aug. 9 in Japan’s capital city. Following a recommendation from Japanese prime minister Abe Shinzo, the IOC announced on March 24 the event would be postponed to a date beyond 2020 but no later than the summer of 2021.

Source: Bleacher Report

The Take

And, that’s a bummer for NBCUniversal. NBCU was counting on using the Summer Olympics as an afterburner to help market its new streaming service, Peacock, which becomes available to Comcast and Cox customers next month before rolling out to the rest of the U.S. on July 15. Now the company will have to launch Peacock without the event which could possibly hamper its advertising and subscription revenue.

Advertisement

IN CASE YOU MISSED IT

Binge-Watching Continues Soaring as Consumers Hunker Down. Adweek

Bob Iger to Forgo Disney Salary During Coronavirus Shutdown, CEO Bob Chapek Takes 50% Pay Cut. TheWrap

Netflix prioritizes dubbing in major EU markets. Advanced Television

Linear TV Ad Spend Will Plummet About 41% in March and April. Adweek

China Moves to Re-Shutter All Cinemas Nationwide. Variety

Movies Anywhere is bringing its digital film locker to LG’s TVs. The Verge

How the coronavirus could disrupt TV upfronts. Business Insider

Movie-theater owners are optimistic that the $2 trillion stimulus bill will help their industry as it feels the impact of the coronavirus. Business Insider

Copyright © 2020 OTT.X, All rights reserved.