OTT.X (formerly EMA) was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).
OTT.X’s Mission:
To connect and nurture the OTT ecosystem enabling innovation, collaboration, and competition.
OTT.X's Vision:
A vibrant ecosystem of companies continually advancing the consumer experience and business of delivering audio-visual entertainment through OTT technologies..


Since its establishment, OTT.X has worked through its committees and others in the industry.
