Eric Hanson


EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

Hanson manages all of EMA’s industry and supply chain support for both the video and video game segments, including the association’s workgroups, committees, and councils.

Prior to joining EMA, Eric was engaged in strategic planning, operations and process engineering work with Microsoft, Intel, and Amazon. He was responsible for building and leading the content operation function for Xbox Live Video, launching the Xbox HD movie and television download service in 2006, and for build-out and management of the content operations function for Intel’s OnCue service.

Eric has been active in industry engagement and standards since 2001 when he led the planning process for Microsoft's media standards engagement and later oversaw Xbox’s representation in industry and standards groups including, EMA’s digital supply chain initiatives.

Eric has a passion for content operations and for delivering on the vision of an efficient and streamlined digital supply chain.

EMA Team

Mark Fisher

After nearly 30 years of retailing experience at store-level, field-level, and corporate-level, and thirteen years on the executive team of EMA, Fisher now serves as EMA’s President and chief executive officer.

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Steven Apple

Has worked in strategic business development, conceiving and executing marketing strategies for small and Fortune 500 companies, for nearly two decades. He has been associated with the Entertainment Merchants Association since 2011.

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