Steven Apple


EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

Steven Apple has worked in strategic business development, conceiving and executing marketing strategies for small and Fortune 500 companies, for nearly two decades. He has been associated with the Entertainment Merchants Association since 2011.

Apple has implemented successful marketing solutions for the world's most respected entertainment companies, including the Walt Disney Company, NBC Universal Studios, 20th Century Fox and Warner Bros. He won a Webby Award for in 2006.

Steve Apple has been given the new title of Vice President, Industry Sales at EMA. Apple is responsible for membership growth and maintaining relationships with companies involved in digital delivery of content, as well as soliciting sponsorship of EMA events.

He lives happily in Agoura Hills, CA with his wife, four cats, one dog, and two kids (not necessarily listed in any particular order).

EMA Team

Mark Fisher

After nearly 30 years of retailing experience at store-level, field-level, and corporate-level, and thirteen years on the executive team of EMA, Fisher now serves as EMA’s President and chief executive officer.

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Eric Hanson

Manages all of EMA’s industry and supply chain support for both the video and video game segments, including the association’s workgroups, committees, and councils.

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