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Harris Interactive Inc                                                                                
161 Avenue of the Americas
New York, NY  10013

Video Software Dealers Association

Leisure Time and DVD Watching

 Datasheeted  Questionnaire

Field Dates:   June16th through 19th
 Sample size:  1,007 adults 18 and over

  CLICK HERE FOR THE SUMMARY AND PRESS RELEASE

 

Methodology

This survey was conducted by Harris Interactive by telephone within the United States between June 16 and 19, 2006 among a  nationwide cross section of 1,007 adults (aged 18 and over). Figures for age, sex, race, and region were weighted where necessary to bring them into line with  their actual proportions in the population.

In theory, with probability samples of this size, one could  say with 95 percent certainty that the results for the overall sample have a  sampling error of plus or minus 3 percentage points. Unfortunately, there are several other possible sources of error in all polls or surveys that are  probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (e.g., non-response), question wording and  question order, and weighting. It is impossible to quantify the errors that may result from these factors.

About Harris Interactive®

Harris Interactive Inc. (www.harrisinteractive.com), based in Rochester, New York, is the 11th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll® and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge  that leads to measurable and enduring value.

Harris Interactive serves clients worldwide through its  United States, Europe (www.harrisinteractive.com/europe)  and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (www.novatris.com), and through an independent global network of affiliate market research  companies. EOE M/F/D/V

Notes on reading the results: The percentage of respondents has been included for each item.  An asterisk (*) signifies a value of less than one-half percent.  A dash represents a value of zero.  Percentages  may not always add up to 100% because of computer rounding or the acceptance of multiple answers from respondents answering that question. 

BASE: ALL RESPONDENTS

 Q500      Now I'd  like to ask you about how you spend your time.

                First, I would like to know approximately how many hours a week you spend at your job or occupation, and that includes keeping house or going to school, as well  as working for pay or profit.  How many hours would you estimate you spend at work, housekeeping, or studies, including any travel time to and from the job or school?

                 

   0

11%

1-20

22%

21-40

 23%

41-60

29%

61-80

9%

81+

3%

Don't know/refused

3%

MEAN

36.8

BASE: ALL RESPONDENTS

Q505       About how many hours each week do you estimate you have available to relax, watch TV, take part in sports or hobbies, go swimming or skiing, go to the movies, theater, concerts or other forms of entertainment, get together with friends, and so forth?

                

   0

 3%

 1-10

 34%

 11-20

 29%

 21-40

 22%

 41+

 9%

 Don't know/ refused

 3%

MEAN

20.9

BASE: ALL RESPONDENTS

Q510       What are your two or three favorite leisure time activities?  (Open end)

     

TV (watching)

25%

 Reading

23%

Family and kids (spending time with/ play with)

9%

 Fishing

9%

Movies (going to)

8%

 Gardening

8%

 Exercise

6%

 Computer-related activities

6%

Team sports (participating in i.e. basketball)

5%

 Swimming

5%

 Walking

5%

 Shopping

4%

Movies (renting)

4%

 Bicycling

3%

Music  (listening to)

3%

 Church; church activities

3%

Hiking

3%

 Socializing with friends/ neighbors

3%

Golf

3%

 Sleeping

3%

 Relaxing

3%

 Traveling

2%

 Sewing/ crocheting

2%

 Music/playing

2%

 Bowling

2%

Cards  (playing)

2%

 Camping

2%

 Cooking

2%

 Entertaining with friends

2%

Dining out

2%

 Housework/ yardwork/ cleaning/ home repair

2%

Eating out

2%

 Watching sports events

2%

 Hunting

2%

 Beach/sun/tan

2%

 Running

2%

Crafts

2%

 Outdoor activities

1%

 Drinking

1%

 Boating

1%

Tennis

1%

Snow skiing

1%

 Animals/pets/dogs

1%

Video  games

1%

 Driving around in a car

1%

 Writing

1%

 Dancing/ going to clubs

1%

Cars (working on)

1%

 Gambling

1%

 Motorcycling

1%

 Skateboarding/ rollerblading/ roller skating

1%

 Woodworking/ furniture refinishing

1%

 Crosswords/ word search/ puzzles

1%

 Painting

*

 Photography

*

 Volunteer work

*

 Theater (going to)

*

Dating

*

Racing (cars/ horses/ unspecified

*

 Canoeing/ kayaking

*

 Horseback riding

*

Work/  working

*

 Museums (going to)

*

 Concerts (going to)

*

Other

5%

None

2%

Don't  know/ refused

4%

BASE: ALL RESPONDENTS

Q520       Thinking specifically about movies now, how often in an average month would you say you go to the movies in a theater?

     

0

55%

1

26%

2

9%

3

5%

4

3%

5

*

6

*

7

*

8

*

10

*

20

*

Don't know/refused

1%

MEAN

0.8

BASE:  ALL RESPONDENTS

Q525       How often in an average month would you say you watch a movie on a DVD?

                

0

20%

1-2

28%

3-5

24%

6-10

15%

11-20

8%

21-30

3%

31+

2%

Don't know/ refused

1%

MEAN

5.7

BASE:  ALL RESPONDENTS

Q530       And, how often in an average month would you say you watch a movie on Pay cable,  that is a station such as HBO, Showtime, Cinemax or Starz? 

0

55%

1-2

11%

3-5

13%

6-10

7%

11-20

6%

21-30

4%

31+

2%

Don't know/ refused

1%

MEAN

4.4

                

 

 

 

 

 

BASE:ALL RESPONDENTS

Q535       If you had to guess, how many DVDs would you say you watch in a typical year? 

               

0

13%

1-20

40%

21-40

12%

41-60

12%

61-100

9%

101-199

3%

200+

8%

Don't know/ refused

3%

MEAN

49.5
 

BASE:ALL RESPONDENTS

Q540       When you typically watch a DVD, do you watch it alone, watch it with a spouse or  partner, watch it with your family, or watch it with a group of friends?

 

Watch it with your family

41%

Watch it with a spouse or partner

26%

Watch it alone

15%

Watch it with a group of friends

9%

Don't really watch DVDs

9%

Don't know/ refused

*
 

BASE: ALL RESPONDENTS

Q545      Which would you say you watch more of on DVDs â€" (ROTATE) Movies or TV shows?

  

Movies

68%

TV shows

20%

Both about the same

4%

Don't really watch DVDs

9%

Don't know refused

*

BASE: ALL RESPONDENTS

Q550      How often do you rent a DVD and not watch  it?

 

Never

66%

Occasionally

26%

Frequently

6%

Don't know/ refused

2%

BASE: ALL RESPONDENTS

Q555      How often do you buy a DVD and not watch it?

               

Never

72%

Occasionally

19%

Frequently

7%

Don't know/refused

2%