The Entertainment Merchant Association

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A Survey of Heavy Entertainment Consumers

In May of 2007 EMA partnered with the research firm The NPD Group to survey consumers throughout the country to identify a group we refer to as "Power Users". These are consumers who actively consume entertainment from a wide variety of sources including movie theater attendance, traditional DVD purchasing and renting, downloading - both to their PC and mobile devices, browsing the Internet, using their DVRs - in other words - they are active in all content delivery channels. Our belief is that the behavior of this group may be reflected in average consumers in the future.

NPD surveyed several thousand consumers to compile the entertainment consumption trends among Power Users. For a summary of the key findings, click here.

Complete Power User Presentation

•EMA Members can request a complimentary PDF copy of the complete Power User Presentation by completing this Member Request Form (click here).

•Non-EMA Members may purchase a PDF copy of the complete Power user Presentation for $25.00 by completing this Order Form (click here)