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skip directly to facts about the video game market
FACTS ABOUT THE HOME VIDEO MARKET
FACTS ABOUT THE HOME VIDEO MARKET
- For an overwhelming majority of Americans, buying and renting prerecorded DVDs remains an integral component of their entertainment options.
- Home video is the most popular way for Americans to view the latest movies.
- 53% of consumer spending on movies is from buying and renting DVDs.
- In 2008, home video accounted for 54.1% of studio revenue from movies. Theatrical came in second at 24.9%, followed by pay TV (premium cable) at 9.3%, basic cable and broadcast TV at 6.7% and on-demand at 5.1%,
- More than 90 million U.S. households own a console DVD player. Greater than 60% of these households have more than one player. When DVD drives in computers and game consoles and portable players are included, over 100 million households are DVD capable.
- In 2008, consumers spent $22.7 billion buying and renting DVDs, far surpassing the $9.8 billion that moviegoers spent at the theatrical box office. Consumer spending on home video was down approximately 5.5% over 2007.
- Consumers spent $14.5 billion purchasing DVDs in 2008.
- Video rental totaled $8.2 billion in 2008.
- In 2008, consumers spent nearly $901 million on the sale and rental of Blu-ray Discs.
- Each month, approximately 29.3 million households purchase a DVD and 30 million households rent a DVD.
- 12,271 DVD titles were released in 2008. Currently, there are almost 100,000 DVD titles available.
- In 2008, public chain video stores had a 35% share of the rental market. Independent stores had a 33.9% share. Online rentals accounted for 24.7% of the market and kiosks rentals were at 5.9%
- In 2008, mass merchants had a 45% share of the sell-through market. Consumer electronics stores had a 16% share. Online sales accounted for 13%. Warehouse clubs were at 9%, supermarkets at 5% and video specialists had 4% of the sell-through market.
FACTS ABOUT THE VIDEO GAME MARKET
•45 million households have a console video game system.
•In 2006, consumers spent $7.4 billion on computer and console video game software, up 6% from 2005.
•15 million households purchase a video game each month.
•In 2006 video game rental revenue was estimated at $559 million, representing 96.8 million rental transactions.
•8 million households rent a video game each month.
•In 2006, video game hardware sales totaled $4.7 billion.
•Used game sales are estimated to generate more than $1 billion in revenues annually in North America.
•The average game player is 33 years old and has been playing games for 12 years.
•62% of game players are male.
•6 out of the top 10 selling video games in 2006 were rated "E".
•Only 1 out of the top 10 selling video games in 2006 was rated "M".
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