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The Entertainment Merchant Association |
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About OTX's GamePlan Insights Weekly Syndicated Tracking Study: 1,000 U.S. gamers and game buyers are surveyed each week including hardcore gamers, casual gamers and everyone in between. The tracking study tracks up to 600 game SKUs at any given time, including all major console, handheld, PC, and iPhone titles. OTX continuously integrates key metrics from the weekly tracking study into the GamePlan Insights web portal, including Awareness, Interest, Purchase, Intent (Pre-Order, Buy New, Buy Used, etc.), Forced Choice, Perceived Value, and Word of Mouth. For more information, please visit the GamePlan Insights microsite at www.gameplaninsights.com.
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